The Fight Against Breast Cancer: Turning into a Circus?

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Breast cancer awareness: Going a bit nuts over pink

Ok, I’ve officially seen it all. Well, that may be an exaggeration. I’m sure there are plenty more “save the breasts” campaigns I’ve not seen yet. I thought the shirts worn by men saying “I Fight Breast Cancer for my Mom,” and “Real Men Wear Breast Cancer T-Shirts,” were the topper, but no. My eyes have again rolled back into my head, and this time I was totally unprepared.

pink pumpkinsI ordered some seeds from a famous seed company last year, I won’t mention the name because, quite frankly, their seeds didn’t produce what they said they would, but that is a story for another day. Anyway, I’m on their mailing list (for life I assume whether I want it or not) and was thumbing through it when I saw, yep, pink pumpkin seeds.

They (I am assuming and I think I can back this up with some research) are genetically modified hybrid pumpkins bred to appear pink on the outside. They were specifically developed for sale to fight breast cancer. Ok, good cause and all, but come on people, last I heard, GMOs aren’t good for you. Uhm, I hear they cause cancer. There is research to back up the claim that GMO corn causes tumors in rats.

Does anyone besides me see a distinct juxtaposition here?

But I digress. My main point is this…aren’t we going a bit nuts over pink? Pink is everywhere. Women’s breasts are everywhere. We can’t go to one store without getting assaulted (I’ll come back to that word later) with at least 3 or more messages about breast cancer awareness and the amazing thing is that officially, Breast Cancer Awareness Month was almost 5 months ago–in October!

Fight Against Breast Cancer CircusSure, the marketing is as good or better than that of the Duck Dynasty clan. Again, you can go to any store at any time and see at least three and usually three dozen different marketing items from that show that is somehow hanging on by a thread despite the fact that the patriarch is a bigoted, gay-hating redneck.

And, as if that wasn’t enough, I have found, and I am not making this up, a breast cancer awareness t-shirt that has the image of the men from Duck Dynasty wearing pink hunting camo outfits with the words “Real Men Wear Pink” emblazoned on it, and the Duck Dynasty logo somewhere thereabouts as well. Best marketing plan in the business meet the uhm best marketing plan in the business. A convergence of sorts. So where can this lead us?

Assuming the Duck Dynasty people and the Breast Cancer awareness folks are using the same marketing people, I am wondering what do we have to look forward to next? Pink camo AK-47 assault rifles? Oops, spoke too soon. They are online and available as we speak. Partial proceeds of sales to go to breast cancer awareness and/or research. I fear pink duck-hunting rifles cannot be far behind emblazoned with “I [Heart] Boobies” and “Duck Dynasty Men Shoot With their Pinkies,” or something to that effect. The possibilities–as has been proven by these two marketing campaigns–are endless.

Unfortunately, folks, I don’t think we’ve seen the last of this.

Just in case you haven’t had enough of the “pink” barrage, I suggest putting a pink pumpkin on your porch for Halloween. And remember, if you forget, you can always buy the seeds, grow them yourself, and have pink pumpkins all over the place for Valentine’s Day, Sweetest Day, Labor Day, Memorial Day, and, of course, Breast Cancer Awareness Month, which, due to the fact that there are too many events to fit into just one month, has officially been re-named National Breast Cancer Awareness Year.

P. Beckert
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