Some products “Just miss the mark”: Marketing study
New findings from a large marketing study have just been released by the UCLA School of Business and Management. They relate that in a highly competitive free enterprise economy, it was important to determine which products with similar promised outcomes to the consumer were successful and which failed. They labeled the first group “hits” and the latter “misses.”
The researchers have only released a small amount of preliminary findings as they begin the next step in the analysis to determine why some succeed and others do not. Below are some products that they found were market hits and some that just miss the mark.
Hits / Misses
Category: Designer Dogs
The Doodle: Hypo-allergenic dog, mix of standard poodle and golden retriever / The Pitle: Guard dog designed for apartment living, mix of pit bull and chihuahua.
Category: Wrinkle eliminator using a deadly substance
Botox / Ebolatox
Category: perfumes/scents with natural pheromones
Musk / Muskrat
Category: technology to enhance your movie theater experience
Surround Sound / Surround Smell
Category: healthy, butter-replacement spreads
I can’t believe it’s not butter / I wish it was butter
Category: convenient ways to transport your pet
The dog crate / The vacuum sealed pet carrier
Category: acronyms for rapid transit systems
Bay Area Rapid Transit (BART) / Fresno Area Rapid Transit (FART)
Category: convenient drive-thru services for busy people
1) the drive-thru bank / 1) the drive-thru colonoscopy
2) drive-thru fast food / 2) the drive-thru mortuary
Category: acronyms for organizations and agencies to control pet over-population
Non-profit organization: Pet Over-Population Prevention (POPP) / City agency to enforce spaying laws: Pet Over-population Ordinance Patrol (POOP)
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