Forgotten States Demand Their Campaign Ad Share

Swing states are seen as the key to victory and the rest get the shaft on campaign ad spending. Now they have their say.

More and more, U. S. presidential candidates are directing their campaign ad spending to a select number of states and that trend continues in 2020. The so-called swing states are seen as the key to victory and the rest are almost ignored. Apparently thatā€™s about to change if these states have their say:

campaign ad spendingMaine

ā€œAs Maine goes, so goes the nation.ā€At least thatā€™s what they used to say. Now almost nobody pays attention to how I vote. Well, enough is enough. Remember that old battle cry from the Spanish-American War — ā€œRemember The Maineā€? Well, Iā€™ve got a new one: ā€œRemember Maine — or else.ā€ If I donā€™t get my fair share of election-year advertising spending, Iā€™m going to hold my breath until I turn blue or possibly even red or I might just secede and join Canada.

California

Dude, what gives? Like Iā€™ve got more voters than any other state but political ads here are as rare as Republicans in Hollywood although I guess thatā€™s part of the problem. How come everyone thinks Iā€™m a lock for the Democrats? Donā€™t forget; I elected Republican governors like Ronald Reagan, Pete Wilson and Arnold Schwarzenegger and I can do it again. Thatā€™s not a threat, man. Iā€™m just saying, thatā€™s all. Throw a little advertising love my way and we can all be happy.

The Dakotas

Despite what you might have heard, history shows we donā€™t always vote the same way. Just look at the 1916 election results. But since each of us has the total population of a large city  suburb, no one pays us any attention. We finally figured out how to deal with these quadrennial slights. Last week we decided to join forces and vote in tandem and not necessarily Republican. Between the two of us, we have well over a million people which means weā€™ll now have the political heft of bigger player-states. Watch out Idaho and Nebraska!

Alaska

Hey! Look up here. Yeah, thatā€™s right, up here past the lower 48. Itā€™s one thing to ignore that little mid-Pacific pipsqueak Hawaii but, in the words of Donald Trump, Iā€™m huge. Iā€™m twice as big as Texas and none of you would ever dream of ignoring Texas, would you? Donā€™t take me for granted. Iā€™m crazy; I could vote for anybody. Just ask Sarah Palin. So throw me a bone and Iā€™ll do you a solid.

Wyoming

OK, yeah, Iā€™m the smallest state by population with more cows than people but thatā€™s no reason to dis me. And maybe Iā€™ve voted Republican in every election since 1964 but that doesnā€™t mean things canā€™t change this year. If you spend a little ad money here and show me some respect, I could vote Democratic. Just donā€™t tell Dick Cheney. Heā€™s a scary dude and he gets really, really mad if I donā€™t do what Iā€™m told.

Delaware

You think youā€™ve got it tough, Wyoming? Iā€™m so small, nobody notices me down here squeezed between New Jersey, Maryland and Pennsylvania. OK, at least Iā€™m not Rhode Island but itā€™s still no picnic. Even Joe Biden left and he used to live in Scranton. So maybe I voted Democratic for the last twenty years but that doesnā€™t mean I canā€™t change. Hey, for the right price, Iā€™m willing to do just about anything, even change my name to Tupperware.

David Martin
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